Mycondonetwork.com was and still is one of our largest client’s. With the task of repairing their online identity, from the horrible state that their search engine optimization was in, from using an SEO company that implemented terrible practices, to a defunct content management system, Big Blue Hippo went in and overhauled the whole thing.
From creating a brand new, more engaging design. A design that features the most important content first. Tools to calculate mortgages and taxes, as well as functionality that pulls in blog posts, this was the front end. Then onto the backend - creation of a content management system built from scratch in Ruby on Rails, this feature now allows our client to update virtually any part of the site without intervention from us nerds. (But of course, we’re here to answer all their questions and more).
Then, our favourite part - SEO. We took My Condo Network’s SEO bad practices and threw them in the garbage. Within 60 days of launch, MCN’s bounce rate had dropped 50%! They ranked on the Google top 3 spots for “Toronto Real Estate” and “Toronto Condos”. They are still currently ranking on the first page, for many important real estate keywords.
This combined with a blog, and a massive online strategy to garner a better web presence, we brought MyCondoNetwork.com online.